Sometimes small things can have a big impact. This poster was part of a follow-up to initiating a work scopes program. I created matching icons, spelled out the rules (fines) and taped one or two prominently inside each house/building as soon as the windows were installed.
Before instituting this part of the work scopes program, a separate notice was sent to each contractor and vendor. The notice contained a copy of the poster and it explained when the policy would take effect. The notice also informed them that fines would be deducted from the invoicing party, even if the offender was their employee or a 1099 contractor. Contractors/venders were asked to review the policy with their employees and 1099ers if they used any.
Reception in the field was actually much better than expected! Most were amused by the “No Dumpster Diving” icon. So rather than a creating a “big brother is watching” atmosphere, things remained positive.
Sales agents were aware of the window posters and they began to point them out to clients and prospects when they were showing properties under construction. It reinforced awareness that the builder cared.
This is a simple project to create from scratch in-house. A template which includes the icons and sample text is can also me made available.
